Brand & Marketing

In 2022–2023, the market didn’t “choose” one aesthetic; it split. A visible shift toward quieter, logo-light products accelerated—subtle design, refined materials, and craftsmanship-forward storytelling—while some regions continued to reward bold, status-signaling logos.  From the factory side, this isn’t a styling debate. It changes how you build the bag, what must be locked early (materials, trims, construction), and which risks you take: demand risk by region, development